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Our experts are ready to help with your flooring project.
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Our experts are ready to help with your flooring project.
Give us a call (727) 593-2100
Recommendations for just starting to figure out your flooring project:
Find the flooring that fits your lifestyle.
Our expert Design Associates can help with your unique project:
If you are ready, schedule a free consultation.
Shona Holden is the co-owner of Floor Coverings International’s St. Petersburg, Clearwater, and Gandy/Bayshore locations. She brings nearly 20 years of residential interior design experience, with a focus on renovations and new construction.
A proud University of Georgia graduate, Shona began her career in banking as a Vice President at SunTrust Bank before moving into real estate, where she developed strong expertise in finance and property management. Since relocating from Georgia to St. Petersburg in 2012 with her husband, Reid, and their children, she has become deeply connected to the local community and now calls Venetian Isles home.
Shona is passionate about helping homeowners create beautiful, functional spaces through thoughtful flooring solutions and a personalized design experience. She is also actively involved in the community through organizations such as the Rotary Club of St. Petersburg and The Stuart Society, while supporting a variety of local charitable events.
Reid co-owns three Floor Coverings International territories with his wife, Shona, serving St. Petersburg, Clearwater, and Gandy/Bayshore. With more than 20 years of experience in business leadership, strategic planning, and operations, he plays a key role in guiding the company’s growth and day-to-day success.
A University of Georgia graduate, Reid has built and scaled businesses across multiple industries, including technology sales and project management. At Floor Coverings International, he focuses on production and business strategy, working closely with Shona to deliver a high level of service and a seamless experience for homeowners.
Outside of work, Reid enjoys supporting his children’s sports activities and staying involved in the community.
Bekki serves as Branch Manager for Floor Coverings International’s St. Petersburg, Clearwater, and Gandy/Bayshore territories. A proud multi-generational local and native of the Sunshine City, Bekki is deeply rooted in St. Petersburg through her volunteer work, community involvement, and long-standing relationships.
Her connection to owner Shona Holden began years ago when their children attended LCC Day School together. Bekki is also the proud mom of two: her daughter, currently a student at St. Pete High, and her son, who attends Northside Christian School.
Bill Hess brings decades of flooring experience and a long-standing commitment to customer service to Floor Coverings International Clearwater. Originally from Pittsburgh, Pennsylvania, and a graduate of Indiana University of Pennsylvania, Bill has been a longtime resident of Largo, Florida.
As the former owner of the Floor Coverings International Clearwater/Seminole location for more than 30 years, Bill built a strong reputation for quality work and personalized service. Today, he continues to help Clearwater homeowners find the right flooring solutions for their homes, with a focus on creating beautiful, lasting spaces and delivering a seamless experience from start to finish.
Becky Sutfin helps homeowners select flooring solutions that bring beauty, comfort, and functionality to their spaces.
Becky joined the team in October 2025 after several years of co-owning and operating a local handyman business with her husband, who has spent his career in construction. Through that experience, Becky developed a deep appreciation for the role quality materials and thoughtful design play in transforming a home.
Originally hired as a Production Manager, Becky quickly demonstrated a strong ability to connect with clients and guide them through the design process. Recognizing her natural talent for relationship-building and product consultation, Shona and Reid transitioned Becky to the Design Associate role, where she now helps homeowners choose flooring that fits their style, needs, and lifestyle.
Active in the local business community, Becky networks with real estate professionals through the Suncoast Tampa Association of REALTORS® (STAR), building relationships that help connect homeowners with trusted flooring expertise.
Originally from Chicago, Becky has lived in the Largo and Clearwater area for more than two decades. She and her husband have three children and seven grandchildren.
Outside of work, Becky is active at Freedom Family Church in Seminole, where she helps welcome new members and foster a warm, inviting community. She also enjoys staying active and participating in mud runs and obstacle course races with her family.
Request an in-home consultation on our website and we'll schedule an appointment that works for you.
Our Design Associates will look at options in your home and help guide you to the best solutions.
After you accept our proposal, we will set up and complete your installation and follow up to ensure satisfaction.
In our flooring project estimates, we encompass both the expenses for materials and installation. By doing so, we guarantee that your quote encompasses a manufacturer-approved installation process, which safeguards your warranty.
While exploring options for new flooring, it is likely that you will encounter multiple project estimates. Even if you decide not to engage our services, we are committed to ensuring the success of your project. Here are three approaches you can employ to compare estimates:
Absolutely! Floor Coverings International® provides a range of financing choices tailored to suit any budget and credit condition. In addition to the cost of your flooring project, we will furnish you with payment terms and opportunities for each alternative we propose.
Floor Coverings International® offers a warranty of at least one (1) year on installation and workmanship, with extended warranties available at select locations. For details, please contact your local branch. Additionally, the majority of our flooring products include a factory-direct limited warranty that safeguards against manufacturer defects. These warranties typically extend for up to 10 years, ensuring long-lasting protection and customer satisfaction
Yes! The products showcased in our mobile showroom come with a factory-direct limited warranty. This warranty provided by the manufacturer offers coverage for product defects, ensuring that issues like stains on a stain-resistant carpet are addressed. It’s important to note that these warranties generally do not cover regular wear and tear, and their typical duration is up to ten years.
Many of our Floor Coverings International® locations have local warehouses or storefronts, but visits are usually by appointment only. Most customers browse our products at an on-site consultation. We bring our entire flooring catalog to each appointment, so you can visualize how different materials and designs will look in your unique space.
Our experts are ready to help with your flooring project.
