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Our experts are ready to help with your flooring project.
Homepage
Our experts are ready to help with your flooring project.
Give us a call (727) 593-2100
Recommendations for just starting to figure out your flooring project:
Find the flooring that fits your lifestyle.
Our expert Design Associates can help with your unique project:
If you are ready, schedule a free consultation.
Shona brings nearly 20 years of residential interior design expertise to Floor Coverings International St. Petersburg, specializing in renovations and new construction. A proud University of Georgia graduate, she began her career in banking as a Vice President at SunTrust Bank before transitioning to real estate as a licensed agent, where she honed her finance and property management skills. Originally from Georgia, Shona relocated to St. Petersburg in 2012 with her husband, Reid, and their children. They now reside in the Venetian Isles neighborhood. Shona is passionate about helping homeowners create beautiful, functional spaces through thoughtful flooring solutions and a personalized design experience. She is actively involved in the community, participating in organizations such as the Rotary Club of St. Petersburg and The Stuart Society and supporting local charitable events.
Reid brings over two decades of experience in business leadership, strategic planning, and operations to Floor Coverings International St. Petersburg. A University of Georgia graduate, he has successfully scaled multiple businesses across various industries, including technology sales and project management. At Floor Coverings International, Reid focuses on production and business strategy, collaborating with his wife, Shona, to provide exceptional service to the St. Pete community. During his downtime, Reid enjoys supporting his children’s sports activities and contributing to community initiatives.
Bekki is the branch manager for Floor Coverings International St. Petersburg and a proud multi-generational local and native of the Sunshine City. Bekki is deeply rooted in St. Petersburg through her volunteer work and cherished relationships. Her connection to Shona, the owner of Floor Coverings International St. Petersburg, began years ago when their children attended LCC Day School together. Bekki is the proud mom of two: her daughter, currently a student at St. Pete High, and her son, who attends Northside Christian School.
Originally from Pittsburgh, Pennsylvania, and a graduate of Indiana University of Pennsylvania, Bill is now a long-time resident of Largo, Florida. He owned the Floor Coverings International Seminole location for over 30 years, building a solid reputation for delivering high-quality flooring and exceptional customer service. After the Seminole location merged with Floor Coverings International St. Petersburg, Bill continues to assist customers in finding the perfect flooring solutions to create beautiful, lasting spaces. He remains committed to ensuring every project exceeds expectations.
Becky Sutfin is a Design Associate with Floor Coverings International St. Petersburg, where she helps homeowners select flooring solutions that bring beauty, comfort, and functionality to their spaces.
Becky joined the team in October 2025 after several years of co-owning and operating a local handyman business with her husband, who has spent his career in construction. Through that experience, Becky developed a deep appreciation for the role quality materials and thoughtful design play in transforming a home.
Originally hired as a Production Manager, Becky quickly demonstrated a strong ability to connect with clients and guide them through the design process. Recognizing her natural talent for relationship-building and product consultation, Shona and Reid transitioned Becky to the Design Associate role, where she now helps homeowners choose flooring that fits their style, needs, and lifestyle.
Active in the local business community, Becky networks with real estate professionals through the Suncoast Tampa Association of REALTORS® (STAR), building relationships that help connect homeowners with trusted flooring expertise.
Originally from Chicago, Becky has lived in the Largo and Clearwater area for more than two decades. She and her husband have three children and seven grandchildren.
Outside of work, Becky is active at Freedom Family Church in Seminole, where she helps welcome new members and foster a warm, inviting community. She also enjoys staying active and participating in mud runs and obstacle course races with her family.
Request an in-home consultation on our website and we'll schedule an appointment that works for you.
Our Design Associates will look at options in your home and help guide you to the best solutions.
After you accept our proposal, we will set up and complete your installation and follow up to ensure satisfaction.
In our flooring project estimates, we encompass both the expenses for materials and installation. By doing so, we guarantee that your quote encompasses a manufacturer-approved installation process, which safeguards your warranty.
While exploring options for new flooring, it is likely that you will encounter multiple project estimates. Even if you decide not to engage our services, we are committed to ensuring the success of your project. Here are three approaches you can employ to compare estimates:
Absolutely! Floor Coverings International® provides a range of financing choices tailored to suit any budget and credit condition. In addition to the cost of your flooring project, we will furnish you with payment terms and opportunities for each alternative we propose.
Floor Coverings International® offers a warranty of at least one (1) year on installation and workmanship, with extended warranties available at select locations. For details, please contact your local branch. Additionally, the majority of our flooring products include a factory-direct limited warranty that safeguards against manufacturer defects. These warranties typically extend for up to 10 years, ensuring long-lasting protection and customer satisfaction
Yes! The products showcased in our mobile showroom come with a factory-direct limited warranty. This warranty provided by the manufacturer offers coverage for product defects, ensuring that issues like stains on a stain-resistant carpet are addressed. It’s important to note that these warranties generally do not cover regular wear and tear, and their typical duration is up to ten years.
Many of our Floor Coverings International® locations have local warehouses or storefronts, but visits are usually by appointment only. Most customers browse our products at an on-site consultation. We bring our entire flooring catalog to each appointment, so you can visualize how different materials and designs will look in your unique space.
Our experts are ready to help with your flooring project.
